Client:
Grand Rising
About:
Grand Rising is a morning day-party concept blending wellness, coffee culture, and house music in downtown Fresno. As lead designer and co-founder, I developed the event’s full visual identity and creative direction, from concept naming and art direction to social media rollout and print assets.
The goal was to establish a fresh, uplifting brand that embodied “well-being through movement.” I crafted a minimalist, light-driven identity system using warm tones, sunrise gradients, and refined typography that could flex across posters, digital promo, and branded merchandise.
Beyond visuals, I directed the brand’s positioning and content strategy, ensuring every design touchpoint, from motion graphics to capturing the event’s unique atmosphere of connection, community, and creativity.
Grand Rising has since evolved into a recurring event and collaborative platform for local DJs, artists, and wellness partners, representing a milestone in how design and experience can merge to inspire positive culture.
Scope:
Brand Identity, Creative Direction, Art Direction, Social Media Design, Event Branding
