Client:
Fury Hot Chicken
About:
FURY Hot Chicken is a Fresno-based food brand built around bold flavors and an elevated foodie experience. I was brought on by CEO & Founder Marcel McAlister in 2020 to provide creative direction as the brand was gaining traction. My role included shaping the overall brand identity, developing consistent visual standards, and guiding the design team to ensure a cohesive presence across digital and physical touchpoints. The work helped position FURY as a standout name in Fresno’s growing food scene, blending strong visual storytelling with the energy of its culinary vision.
Scope:
Brand Expansion, Lead Designer, Creative Direction, Illustration, Apparel Design, Social Media Strategy
Socials:
IG: @furyhotchicken
Credits:
Naaman Villanueva - Video & Photography
