Client:
Fury Hot Chicken
About:
FURY is a brand leading the value of the foodie experience in Fresno, CA. CEO & founder, Marcel McAlister approached me in 2020 with the opportunity to do creative direction for FURY. The goal was to expand the shape the brand's direction, develop brand consistency, and lead the design team.
Scope:
Brand expansion, lead design, creative direction.
Socials:
IG: @furyhotchicken
Credits:
Naaman Villanueva - Video & Photography
